Brand Manager (Ag/ Produce) Houwelings Tomatoes - Houwelings Tomatoes (camarillo, california) in Ventura, California For Sale
Company Description:
Houwelings Tomatoes, is a family owned, world:renowned greenhouse tomato grower with facilities in Camarillo, CA and Delta, BC. Founded by Cornelius Houweling and now led by his son Casey, Houwelings is dedicated to delivering a full complement of scrumptious tomatoes, while constantly innovating to reduce its environmental footprint.
Unlike many greenhouse growers, who contract product under their name from other growers in Mexico, Canada, and the USA, the Houwelings brand appears only on products we grow. You dont have to take our word for it; our tasty tomatoes do the talking. And be assured, our tomatoes are grown from 3rd party verified 100 Non:GMO seeds.
Job Description:
The Brand Manager will take a leadership role within the marketing department relating to all key brand deliverables for packaging, SKU management, food safety and sales support. This role will serve as a key conduit between Marketing, Sales, Operations, Accounting, and IT as the resident expert on all brand related matters for Houweling's corporately
The successful candidate will bring 3:5 years progressive growth in a marketing function within the unique, pressure packed produce industry. Expert knowledge in current PTI and FSMA requirements considered a strong asset.
Position Reports to:
CMO
Perform Other Duties as Instructed by Supervisor:
Yes
Responsibilities and Duties:
Packaging Management
Ensure packaging meets applicable USDA/CFIA and customer labelling requirements
Proactively work with suppliers to develop new and re:develop existing packaging formats to meet customer requirements, process improvements, etc.
Work with graphic designer on completion of all artwork requirements, including a documented approval and archive process
SKU Management
Manage and maintain Product Specification Binders in HNO and implement for HNL and Utah
Lead the request of new item set:up in support of sales and operations for all locations to the finance team for implementation
In conjunction with CMO, conduct quarterly SKU movement, margin and segment analysis
Identify SKU rationalization opportunities within the brand portfolio
Food Safety / PTI
Update and maintain Houweling's GTIN program at all 3 farm locations
Actively participate in audit preparations to support individual site Food Safety Managers with all required documentation and preparations for audits
Serve as a conduit between individual Food Safety managers to assist in sharing of information, certifications and best practices
Brand Asset Management
Maintain, identify needs and add to existing product, site, personnel, packaging imagery assets housed on the common drive
Manage multiple brand assets including Houweling's primary, alternate and secondary labels
Annually update and maintain various verifications/certifications, memberships etc. including : Non:GMO Project, PMA, CPMA, BCPMA, United Fresh,etc.
Marketing Programing
Execute and evolve key strategic brand goals including leveraging Houweling's advantages; locally grown, growing expertise, sustainability and authenticity
Maintain annual calendar of events, promotions, advertisements and reoccurring programs with detailed plans and execution reports for continued improvement
Tradeshow Plan and Management
Advertising Plan and Management
Additional Duties
Work with and mentor Marketing coordinators
Lead customer, vendor and community tours as required
Company representative at community and industry functions
Reporting Requirements
Quarterly SKU management report
Bi:monthly SKU trend report
Post tradeshow reports
Qualifications:
Strong communication (written/oral) and relationship building skills
Able to demonstrate problem:solving skills.
High level of attention to detail
Strong time management skills and ability to work with deadlines
Must be highly self:motiva
Source: http://www.tiptopjob.com/jobs/xxxxxxxx_job.asp?source=backpage